Mister Write - the financial copywriter T 01672 511716 E tm@misterwrite.co.uk F 01672 513303

Flow is a word that’s very close to my heart.

Because I spend a good deal of my time, creating flow.

Flow is about writing financial copy that’s seamless; constructing phrases, sentences and paragraphs that are free of verbal hurdles and provide the reader with the smoothest of rides from intriguing beginning to stimulating end.

Flow is also to do with marshalling arguments and getting points in the right order. Being clear. Being concise. Avoiding ambiguities. And massaging, forever massaging…

But sometimes - and purely in the interests of the reader - I’ll choose not to go with the flow. So for example, the formal and complicated is given the elbow in favour of friendly and simple; cold is warmed up and long becomes short.

That’s about it on flow. Now what about the other ‘F’ word?

FLAT

Flat propositions, flat copy, flat imagery, flat, flat, flat.

Do you think there are any signs of flatness in your communications?

You’ll not find it in my work.

I’m a writer who loves financial products. I can take what is perceived to be the most mundane of subjects or me-too clones and breathe new life in to them; in fact in certain environments (like sales letters for example) I can even do positively engaging!

Expose me to your ads, marketing literature, website, newsletters or whatever and I’ll give it, no matter what it is, the tender love and care it deserves.

Flow or flat? Success or failure? Deal or no deal?

It’s your call.

Me on SEO

Funny thing search engine optimisation: it's a weird combination of techy knowledge, marketing nouse and skilful copywriting... Here we find ourselves in real smoke and mirrors territory. Eye of newt and toe of frog, wool
of bat and tongue of dog - that appears to be the stuff of search engine optimisation. Some will tell you that Google (for example) takes into account 250+ signals when determining a site's ranking; others say that it's less than 100.
In the absence of any definitive and comprehensive guidance from Google, Yahoo and MSN, I haven't found anyone who claims they categorically know what it takes.

More on SEO

What I do know is that in an ideal world, your website should be built from the ground up with your search engine optimisation requirements spelt out and kept firmly in mind. Anyway, here's what I wish someone had told me when I commissioned my first website.. . Having your company name in the domain name is not usually very search engine friendly, better instead to buy a domain name that helps prospects track you down . Don't be impossibly ambitious: create search terms where you stand a real chance of claiming ownership . Get the designer, the writer and the website builder working together from day one . Keep Flash content to an absolute minimum . Use as much html code as possible . Ensure that your keywords and phrases appear in the right places, on the right number of occasions throughout the site Follow those fundamental search engine optimisation rules and hey presto! you'll be on your way to the top in no time at all.

About the work you'll see on this website.

Financial marketers use my copy for many purposes - I write all the usual product marketing collateral, but I also develop award submissions, Terms & Conditions documents, whole libraries of customer communications and I get involved in product name development. So if you don't see exactly what you're looking for, let me know and if I've done it, I'll send you the file. ..

Mister Write's real name is Terry Martin.
If you'd like to speak
to me about writing financial copy, please use the contact details at the top of of the page. Thank you.
This website written, designed and built by Mister Write - the financial copywriter