Although everyone of my clients is a provider of a financial product or service, my work is extremely diversified.
Today for example, I may be writing financial copy for a mini website for individuals who are new to investment, or developing ads for a ‘Dark Pool’ trading facility; tomorrow it could be brochures or letters marketing IHT mitigation options, income protection or Probate services.
My copy sells structured products, private medical insurance, invoice discounting, asset financing and leasing deals. When it comes to ISAs, SIPPs, SSAS’s,TIPs and TEPs – I’ve visited them all. And having worked with the people who provide support services to IFAs and brokers and developed communications for the intermediaries themselves, I know life on that side of the fence as well.
But not everything I produce is plain selling. I’ve written stuff that attempts to salvage broken-down relationships; marketing collateral that makes the complicated much less so; letters of apology and copy that eliminates the negative and accentuates the positive.
What I’m offering you is this: my knowledge and experience of financial products and services means that if I were to write your financial copy, there would be no learning curve to climb and it would be 95% right first time.
And that’s a promise.
Not all these links are clickable...
ACPI
Admiral
Allenbridge
Allianz
Allianz Global Investors
Cardif Pinnacle
Centrepoint Insurance Services
Chelsea Building Society
Clifton Asset Management
Close Investments
Credit Suisse
Dennehy Weller
Denplan
Derbyshire Building Society
Dexia
Domestic & General
Edge Group
Ely
Fortis Commercial Finance
Helm Godfrey
Hiscox
Invesco Perpetual
J O Hambro
Just Retirement
Lowes
MetLife
Mortgage Next
NatWest
New Star
Norwich & Peterborough Building Society Plan Invest
Purely Mortgages
Reyker Securities
Royal London Asset Management
Russell Investments
Sesame
St James’s Place
The West Brom
Threadneedle
Torquil Clark
UIA
VW Financial Services
Wesleyan Insurance
Winterthur Life
Yorkshire Investment Group
Sales letters:
Must be the season for it...I'm getting a lot of interest in sales letters - both the snail mail type and the e-mail blast kind. If a good sales letter floats your boat, then you might want to have a look around here...
New European proverb: "financial directors who think European, act European and transact European… get their European invoices paid - immediately." More...
Given the niche I occupy, I’m online quite a bit looking for sources of reference, assistance and dare I say it - inspiration. Much of what I find is daft, inaccurate and irrelevant, but not always. Because every now and then, a little gem pops up: something that’s extremely useful and helps make some aspect or other of what I do, a little easier to do.