Client: NatWest
Dear Mr Prospect
Curious things Birthdays.
For some, they’re a great reason to celebrate and to do something you wouldn’t normally do; whereas others prefer tend to play birthdays down. But no matter what you might feel about them, birthdays are life’s most noticeable milestones. And just in case it had slipped your mind, yours is not that far off.
So if you’re the kind of person who likes to mark the occasion by doing something different, then I have an idea for you – and one that others might really appreciate in the future.
How many candles will there be on your cake?
As we get older, thinking about the consequences of death is a natural inclination. One of the big concerns for many people are the bills and debts they might leave behind. In that respect, do you think you’ll have sufficient set aside to pay for your funeral? Will there be any other bills to settle that you can’t plan for? Or would you like to leave some money to someone as a kind of ‘thank you’ or as a financial helping hand?
If so, then your birthday could be an excellent day to put an insurance plan in place that will deal with any or all of those matters.
A quick, simple and inexpensive solution.
As you’re over 50 years of age, you qualify for our Guaranteed Life Cover Plan. Please don’t think that setting up this insurance means a lot of fuss and bother – it doesn’t. In fact, this plan is about as undemanding on your time as it can possibly be.
For example, you don’t need to visit your GP or answer any questions about your health. You just fill in the form and the Direct Debit Instructions on the opposite page and send off the page in the enclosed pre-paid envelope. Acceptance is guaranteed and your cover starts on the day your application is confirmed.
That’s all there is to it.
In terms of the cost, the table below shows how inexpensive it is and how much your plan will pay out on your death.
Other points we’d like you to know…
- Your monthly premiums are fixed and will never rise for the term of the policy, so there’ll be no surprises in that department
- No matter what your state of health, the guaranteed cash lump sum will never be reduced
- Applying before your birthday means you’ll benefit from our best ever terms - £ for £ your premiums will buy more cover with us than ever before
- We offer you a 30-day Money Back Guarantee. If you change your mind and decide you don’t want the policy, we’ll refund the premiums you’ve paid
- Would you like to insure your partner? If he or she is between 50 and 75 years of age
This plan covers also covers accidental death. So if you should die because of an accident, your plan will pay out the guaranteed cash lump sum – even if that happened on the day your cover actually comes into force. If you die for any other reason in the first two years of cover, the cash pay out will be limited to sum of all the premiums you’ve paid to date. After two years, the full guaranteed Cash Lump Sum will be paid on your death.
Do you have any questions?
If so, please call 08000 XXXXXXX and we’ll be pleased to help. If you use a Textphone please call 18001 XXX XXX. Our lines are open Monday – Friday, 9.00am – 5.30pm. Calls may be recorded. Should you require advice as to whether the Plan meets your needs, you should talk to an Independent Financial Adviser.
Yours sincerely,
A N Other