Client: Mister Write
Pity your typical, wretched sales letter.
Dull. Uninspired. Vacuous.
Usually dashed off in a couple of hours by somebody who would rather be doing something else.
When letters can be one of the sharpest tools in the box, why do they so often turn into sledgehammers?
Here, I think, are the main reasons:
They’re short on ‘ideas’
They lack finesse
They’re repetitive
In other words, to write a good letter consumes vast amounts of a scarce commodity – time.
Or put another way- we warm to letters that are written from one human being to another. I want this page to convey two things to you: a) that I write copy for a living and b) having read the words and sentiments, you’ll understand something about me. Because for better or worse, what you’re reading is what you get – i.e., copy that’s informal, personable and punchy. If my approach falls wide of the mark as far as you’re concerned, well that’s my loss. I can’t write any other way.
So expose me to your sales letters, newsletters, marketing literature, your website
(and anything else that revolves around words) and I’ll give them the tender love, care and
thought they deserve.
And whoever writes your stuff now can get on with what they really want to do.