Mister Write - the financial copywriter T 01672 511716 E tm@misterwrite.co.uk F 01672 513303
Fortis Letter
Here are two sales letters (of a series of six) for Fortis Commercial Finance. This letter is aimed at Finance Directors of UK companies with branch offices in Continental Europe.
2

Q. If you’re planning to do more in Continental Europe,
do you know the first person you should speak to?

 

A. Someone you’ve yet to meet

 

My name is XXXXXXXXX and I’m an area manager for Fortis Commercial Finance (FCF) a division of the Fortis group. Fortis is European bank with a network of 125 business centres spread across the world and ranks in the ‘top twenty’ of all European financial institutions.

Our core service

Fortis Commercial Finance provides asset-based finance services to UK businesses that operate in Continental Europe. Now I accept of course, that there’s no shortage of options when it comes to asset-based lending. But I can bring something to the table that UK-centric financial institutions simply can’t.

 

We’re not a UK business with offices in Europe: e’re a European business with offices in the UK.

As a truly European financial institution, we’ve always known what makes business across Continental Europe’ tick’. We have people on the spot in 20 different centres across the Continent – they speak the language and they know the local trade practices and customs. Their knowledge, feedback and experience directly helps UK businesses avoid many potential pitfalls and problems.

But ensuring that your invoices are financed immediately is really only half the story.

 

Financial housekeeping at its tidiest

Utilising our service enables you to streamline and optimise your financial structure. There’s no need, for example, to appoint a banker for each country - all your bank relations sit under one umbrella. Having one point of contact for your European-wide dealings means all your invoice-related transactions run smoothly and quickly, cash flow is centralised in each country, funds are swiftly repatriated and costs saved. Furthermore, the facilities we provide integrate seamlessly with your banking arrangements.

 

There’s much more to our service than I’ve touched on in this letter, so if you are agreeable to the prospect, I would like to meet with you to explain how we could play a part in helping you take your business where you want it to go. With that in mind, my office will be getting in touch in the next day or so, or if you prefer, please speak to me directly on 0000 000 000.

Yours sincerely

 

 

A N Other

 

 

Mister Write's real name is Terry Martin. If you'd like to speak to me about writing financial copy, please use the contact details at the top of of the page. Thank you!

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